As someone who moved into brand and product design from advertising and film this feels like a reckoning a decade and a half in the making. Usability is not an absolute term. It’s relative to the user, and what is good for a government website is not necessarily good for a band website. Designers have come up in a world where they think Stripe is inspiring.
Designers create experiences, and the purpose of experiences is varied. If design is to remain relevant designers will have to remember that.
As someone who moved into brand and product design from advertising and film this feels like a reckoning a decade and a half in the making. Usability is not an absolute term. It’s relative to the user, and what is good for a government website is not necessarily good for a band website. Designers have come up in a world where they think Stripe is inspiring.
Designers create experiences, and the purpose of experiences is varied. If design is to remain relevant designers will have to remember that.
Thanks, Neil—I agree. We sometimes forget the standards and structure should be the foundation to build something interesting rather than replace it.